Cookies Policy

COOKIES POLICY.

Content

1. What is a “cookie”? 2. How are you informed? 3. Make your choice about cookies 4. What categories of cookies does this website use and for what purpose(s)? 5. Changes to the Cookie Policy 6. Contacting us

This website Opel.ie uses different categories of cookies (subject to your consent when it is required) on your device to recognise your device's browser for as long as the cookie concerned is valid. The cookies policy applies to any product or service that links to this policy or incorporates it by reference.

 

The operator and controller of the website can be found in the Privacy Statement

 

Please read this policy carefully before using this website Opel.ie It explains how we use cookies and how you can manage them.

 

To go directly to the section to manage this website's Opel.ie cookies, click “Make your choice about cookies”.

2. How are you informed?

The first time you access our website Opel.ie, you are informed via a respective banner about the use of cookies and the related cookie category. The individual cookies are described below.

3. Make your choice about cookies

You can access our cookies management tool to manage your cookie preferences for each cookie category (except essential cookies, which cannot be switched off in our systems) by clicking the respective button in the cookies banner.

In the following section, we will inform you about the cookies used on our website Opel.ie. If you do not agree to the setting of individual cookies, you can deactivate the respective cookie by clicking the provided link. If there are no direct links to deactivation for some cookies, you can restrict the use of cookies in your browser settings.

4.1. Essential cookies enable our users to navigate the website Opel.ie and use its features. These cookies cannot be switched off in our systems. Without these cookies, for example login, will not be possible.

 

We use essential cookies to:

  • Ensure that the web page Opel.ie functions are executed correctly,
  • Allow you to store information about a form that you might have filled in on our website Opel.ie  or products, services or information you have selected
  • Allow you to access your personal areas on our website Opel.ie
  • Adapt the website Opel.ie appearance in accordance with your preferences (language, format etc.)
  • Implement security measures when you sign in

You can set your browser to block or alert you about these cookies, but you may encounter some difficulties to access the website Opel.ie or its services.

 

Please find the description of essential cookies used on our website Opel.ie here:

Cookie: Omniture / Adobe Analytics

Data Collected via Cookie: The applied cookies store information about the page of the website that you visited and the advertising

Purpose(s): This information is used in a pseudonymised form to tailor advertising messages and experiences specific to you preferences. It is also used to track your activity on our website. 

Providerhttps://www.adobe.com/privacy.html

Opt-outhttps://www.adobe.com/ie/privacy/opt-out.html

 

Name of the cookie: Adobe Site Catalyst

Data Collected via Cookies: These cookies are used to identify a unique visitor if a default s_vi cookie is not available due to third party restrictions. It is not used to implement one-sided cookies.

Use of data collected: These cookies are used to count site visits and measure the purpose of using the site.

Providerhttps://www.adobe.com/privacy.html

Opt-outhttps://www.adobe.com/ie/privacy/opt-out.html

 

Name of the cookie: Adobe Test & Target

Data Collected via Cookies: Data at Cookie level.

Use of data collected: These cookies examine the use of our website in order to optimize it

Providerhttps://www.adobe.com/privacy.html

Opt-outhttps://www.adobe.com/ie/privacy/opt-out.html

 

Cookie: Tag Inspector

Data collected via cookies: Tag Inspector may collect pseudomized personal data in the course of testing and validating data collection and unauthorized tag behavior on this website. This data is used to identify the conditions under which unauthorized behavior is occurring for fast and efficient remediation of any data collection problems.

Use of data collected: Testing and validating proper tag behavior on the website.

Privacy Policy of the Cookie Provider: https://app.taginspector.com/privacy_policy

Allow or block a cookiehttps://app.taginspector.com/opt_out

 

4.2. Audience/Performance/Tracking cookies collect information on how users use our website (audience measurement) Opel.ie and the user’s internet activities. They help us improve the features of our website Opel.ie, see the areas of greatest interest to our users, and learn more about the effectiveness of our advertising campaigns. All this helps us offer our users the services and functions that best meet their needs.

 

We use audience/performance/tracking cookies to:

  • Create statistics on how our website Opel.ie is used,
  • see how effective our advertising campaigns are, and
  • review non-person-related user behaviour, and thus improve our website Opel.ie.

 

Some of the performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than explained in this Policy.

Please find the description of audience/performance/tracking cookies used on our website Opel.ie here:

Cookie: Google AdWords

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://www.google.com/policies/privacy/

Opt-outhttps://www.google.com/policies/privacy/

 

Cookie: Google DoubleClick

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://www.google.com/policies/privacy/

Opt-outhttps://www.google.com/policies/privacy/

 

Cookie: Signal

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://www.signal.co/privacy-policy/

Opt-outhttps://privacy.signal.co/opt-out.html

 

Cookie: Google Tag Manager

Data collected via cookie: Opel/Vauxhall uses Google Tag Manager to manage the operation of this website.

Purpose(s): Google Tag Manager is the tag management solution passing data.

Providerhttps://www.google.com/policies/privacy

Opt-outhttps://www.google.com/policies/privacy/

 

CookieIgnitionOne (Email: privacy@ignitionone.com)

Data collected via cookies: The cookies we use store information about the pages of our website that you visited and the advertising campaigns you visited or clicked.

Purpose of data collection and processing: The cookie is used to analyze the use of our website to display discount coupon programs for certain usage profiles.

Providerhttps://www.ignitionone.com/privacy-policy/

Opt-outhttps://www.ignitionone.com/cookie-opt-out/

 

CookieNetmining

Data collected via cookie : Netmining is a provider of display targeting solutions, including audience targeting, remarketing, and video, which uses real-time customer behavior to improve advertising spend.

Use of the data collected : The information collected will be used in a pseudonymised form to provide you with a tailored experience based on your preferences on our websites and within our online advertising campaigns.

Providerhttps://www.ignitionone.com/privacy-policy/

Opt-outhttps://oo.netmng.com/optout.php

 

Cookie: ScorecardResearch (privacy@fullcirclestudies.com)

Data collected via cookies: ScorecardResearch, a service of Full Circle Studies, Inc. and part of the comScore, Inc. market research group, collects digital consumption behavior data, which may include information about user activities on their computer or device, online activities, video streaming activities, and other activities, as part of comScore’s broad market research efforts. ScorecardResearch may collect personal information such as your name and contact information when you choose to provide it to us through our Website or otherwise. We may also collect information about your use of websites or applications, and the advertisements that you view on these websites and applications.

Purpose of data collection and processing: The cookie is used to create reports on digital consumption behavior and trends, and to provide research and information products to clients.

Providerhttp://www.scorecardresearch.com/privacy.aspx?newlanguage=1

Opt-outhttps://www.scorecardresearch.com/Preferences.aspx?newlanguage=1

 

Cookie: Adobe Audience Manager

Data Collected via Cookies: Data at Cookie level.

Use of data collected: These cookies examine the use of our website in order to optimize it

Provider: https://www.adobe.com/privacy.html

Allow or block cookie: https://www.adobe.com/privacy.html

 

Cookie: Matomo (Piwik Analytics)

Data collected via cookies: Information about the pages of our website that you have visited and information about advertising campaigns that you have seen or clicked on.

Use of the data collected: The information collected will be used in a pseudonymised form to provide you with a tailored experience based on your preferences on our websites and within our online advertising campaigns.

Privacy Policy of the Cookie Provider:  https://piwikpro.de/datenschutz/

Allow or block a cookiehttps://piwikpro.de/opt-out/

 

Cookie: TV Squared (WyWy)

Data collected via cookies: TV allocated services.

Use of the data collected: For purposes of generating results, through the TV Squared portal, with respect to one or more campaign that allow Opel/Vauxhall (and its agency) to measure and optimize Opel/Vauxhall TV Advertising performance; and create anonymization and aggregation of such data.  

Privacy Policy of the Cookie Providerhttps://tvsquared.com/privacy-policy/

Allow or block a cookiehttps://tvsquared.com/privacy-policy/

4.3. Marketing/Social Media cookies, including re-targeting cookies, enable us to make more interesting offers to our users. Re-targeting cookies are stored on the user’s device during browser sessions. They enable advertising of our products on partner and social media websites for users who have been interested in our products.

 

We use marketing/social media cookies to:

  • send you advertisements which are better adapted to your needs (personalised advertisement)
  • leverage our communication by creating re-contacts via advertisement
  • analyse your use of our website for predictive advertising

 

Please find the description of marketing/social media cookies used on our website Opel.ie here:

Cookie: Facebook Pixel

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://www.facebook.com/policy.php

Opt-outhttps://www.facebook.com/policies/cookies/

 

Cookie: Bing

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://privacy.microsoft.com/en-us/privacystatement

Opt-outhttps://privacy.microsoft.com/en-us/privacystatement

 

Cookie: Twitter

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://twitter.com/en/privacy

Opt-outhttps://privacy.microsoft.com/en-us/privacystatement

 

Cookie: LinkedIn

Data collected via cookie: The applied cookies store information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.

Purpose(s): This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.

Providerhttps://www.linkedin.com/legal/privacy-policy

Opt-outhttps://www.linkedin.com/legal/cookie-policy

 

Cookie: LinkedIn Insight Tag

Data collected via cookie: Enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views). The LinkedIn browser cookie is stored in a user's browser until a user deletes the cookie or the cookie expires.

Provider: https://www.linkedin.com/legal/cookie-policy?trk=uno-reg-guest-home-cookie-policy

Opt-out: https://www.linkedin.com/help/linkedin/answer/62931?lang=en

 

5. Changes to the Cookie Policy

All future changes to our Cookie Policy will be posted on this website Opel.ie. You should therefore periodically review these in order to be aware of changes to our Cookie Policy. We will inform you in case of substantial changes, and seek your consent, where required.

6. Contacting us

The contact details of the controller and the contact details of the data protection officer can be found in the Privacy Statement

Version: January 2021

See our Legal Notice for the full company details.

See our Privacy Policy Statement  for more information on how we process your personal data.